A SMARTER WAY TO STOCK THE FLOOR.
Alton Lane partners with forward-thinking retailers to bring custom and ready-to-wear menswear to their floors — without the markdowns, the deadstock, or the bloated inventory. Stock just-in-time ready-to-wear. Offer in-store custom. Or do both. Custom delivers in as little as two weeks, ready-to-wear immediately, every garment built to the standard your label demands.
PARTNER WITH US
TWO MODELS. ONE PARTNER.
Pick the program that fits your floor — or run both side by side.
JUST-IN-TIME READY-TO-WEAR
Stock ready-to-wear suiting, shirting, and sportswear without the warehouse. We produce against your forecast and ship within thirty days — so the floor moves with demand, not against it.
- ~30 day production turnaround
- Curated assortments by season & region
- No minimums on reorders
- Markdown exposure cut by design
IN-STORE CUSTOM
Turn your floor into a custom destination. Your associates — trained by our team — measure the customer in-store and place the order. We manufacture and deliver in as little as two weeks.
- Full associate training & fit certification
- Thousands of fabrics, linings & finishes
- Measurement and fit protocol refined over a decade
- Zero inventory carry on custom orders
ON-DEMAND, BY DESIGN.
The traditional wholesale model was built for a slower market. Ours wasn't.
HOW THE PARTNERSHIP WORKS
From intro call to opening day — designed to stand up a custom or just-in-time program inside a single season.
INTRO & FIT
We meet with your buying and store teams to map the program to your customer, your floor plan, and your assortment goals.
BUILD THE PROGRAM
Choose the model — just-in-time, in-store custom, or both. We curate the assortment, set up replenishment, and configure pricing.
TRAIN THE FLOOR
Our team trains your associates on measurement, fit, fabric, and the order flow — in person and on demand.
LAUNCH & SCALE
You go live with weekly reporting, a dedicated account team, and the ability to scale doors or SKUs as the program proves out.
BUILT FOR THE WAY MEN ACTUALLY SHOP NOW.
For over a decade we've dressed men in custom suits, shirting, and tailored sportswear through our own showrooms, our virtual program, and partnerships with retailers who want to do menswear better. Our measurement and fit approach is built on years of in-person tailoring — so the first try-on lands right. Our supply chain is built around on-demand production, not bulk forecasts. And every garment is cut by makers who deliver to the same standard, whether the label inside reads Alton Lane or carries the name of a luxury house we partner with.
PARTNERED WITH RETAILERS WHO LEAD.
We manufacture both custom and ready-to-wear for some of the most respected names in American retail — partnerships built on shared standards for fit, fabric, and service. From flagship luxury floors to regional department stores and independent menswear specialists, our partners trust us to deliver on-demand without the inventory risk.
Custom & ready-to-wear programs across luxury, premium, and specialty channels.
SAME MODEL. CRAFTED TO YOUR BRAND.
The on-demand model doesn't change. The cloth, the finish, and the name on the label do — curated to the house we're building for.
WHAT STAYS THE SAME
- The same just-in-time model — no inventory carry, no markdowns
- Custom in ~2 weeks. Ready-to-wear in ~30 days.
- The same manufacturing rigor on every order
- A direct, on-demand supply chain — never a forecast
WHAT WE BUILD AROUND YOU
- Cloth curated to your brand tier — including Loro Piana, Zegna, and other luxury mills
- Finishes and construction tuned to your house standards
- Assortment shaped to your customer and price point
- The product arrives under your brand — built to live there
For our luxury house partners, the on-demand model is identical — same lead times, same supply chain, same rigor. What's different is the cloth on the table, the finish on the buttonhole, and the name stitched inside.
LET'S BUILD SOMETHING.
Reach out to our wholesale team to schedule an intro call. We'll walk you through the models, the economics, and what it takes to launch a program on your floor.